Culture Publication
Daniel Jiang & Sarah Tan
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N º05
About Work
Our thought process behind this piece was that cultures do not exist in a vacuum and that by sharing culture we enrich the land. We observed this happen especially in food.
The hot dog which is as synonymous of New York as it is from Germany where it was originally 'invented'. The popular Sriracha hot sauce is a similar cultural invention.
Despite how the bottle is presented, the Sriracha sauce we know and love is not actually from Thailand but created by a Vietnamese immigrant living in Los Angeles. The Sushi which is traditionally associated with Japan is also a food that has origins (South East Asia) outside of its most popular association and today has been merged with many cultures including Brazilian food, sushi burritos and sushi pizza. Our work questions culture appropriation and commemorates culture being shared, appreciated and transformed in new ways. We believe it makes a much more richer living and place than a place strictly adhering to what is native to the land.
Artist
Daniel Jiang is an Australian designer and engineer. Currently studying at the Royal College of Arts, he is interested in speculative design. storytelling and the connection of physical products with interoceptive sensations. Having previously worked on cypherpunks movements and large technology data driven firms such as Amazon, he is an avid supporter of knowledge and culture sharing.
Sarah Tan is a Malaysian graphic designer and illustrator. She recently worked on experimental Augmented Reality (AR) projects at Google Creative Lab, and is passionate about using design as a tool to influence emotions and spread positivity. When she isn't working, you'll find Sarah drawing up puns for her startup, Happy Ever Alter, or chilling at cafes.