Aakriti Khurana

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About Work

That Yoga has been wildly appropriated by the western world is old news; but in the wake of artificial intelligence in digital advertising, an entire art form has been reduced to a mere clickbait. We've crossed over from appreciation to appropriation to blatant commodification. Views, clicks and a virtual traffic matter more than the message itself.

'Advertisement is now a Culture Vulture'  is a typographic piece created from real Twitter posts by bots and humans. It is a mirror of our digital premise in what we think Yoga is.