Culture Publication
About Work
Sarah Kerlovéou
Wax
My work documents the fashion industry’s uncomfortable appropriation of cultural styles--both contemporary and historical. For example, Marc Jacobs featured white models with dreadlocks on the catwalk in his spring 2017 collection and Gucci showed a misuse of the Turban on non-Sikh models in Autumn/Winter 2018. My work plays with these references and examines the level of each season’s cultural disrespect. Most recently I’ve been photographing a Nigerian model wearing a Bindi, this may appear beautiful at first but it disregards the Bindi’s roots within the history of Hinduism. I live in an area which has a wide range of ethnicities and I am constantly astounded at the lack of respect shown to different cultures and beliefs. I think that practice should be reserved for those who belong to that culture and not to be used in high street marketing.
![Screenshot 2562-03-15 at 12.27.17.png](https://static.wixstatic.com/media/3cc727_55109d5c4ab8400da7fd6bd54f586cd6~mv2.png/v1/fill/w_430,h_600,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202562-03-15%20at%2012_27_17.png)
WAX
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I can’t wear WAX because I’m not African.